Email Changes That Might Affect Your Business Growth

Stricter DMARC Rules 

Both Google and Yahoo have introduced stricter rules on sending bulk emails. As of February 2024, if you send over 5,000 emails, you must comply with a DMARC policy associated with the sending domain. Specifically, you must have compliant SPF and DKIM records associated with your business domain name. 

Many IT providers set up SPF as part of the initial configuration of your Microsoft 365 environment but achieving full DMARC compliance across all online services your business uses might still have gaps. 

Email marketing is usually the first area where these issues are noticed, as most platforms have issued warnings about the change and are now implementing tighter security restrictions, including reducing the number of emails sent from the initially quoted 5,000. 

What You Need To Do 

1. Consult with Your IT Provider: Confirm they’ve met the required criteria for the new changes across all your online business services. If they’ve done their job correctly, DMARC should be in place for at least your default email service (e.g., Microsoft 365, Google Workspace). 

2. Review Business Apps: List all the business apps your departments use. This may require collaboration with each department, and your IT provider should proactively manage this. 

3. Test Your Compliance: Use a tool like EasyDMARC to check the DMARC record set on your business domain. If it shows all good, remember this might only cover your main email service and not secondary services like your email marketing platform. 

If you are in doubt or want a second opinion on your business email setup and whether DMARC is correctly configured for your domain, don’t hesitate to get in touch with us. 

Call us at 774-434-2346 or email info@metaitpro.com or Contact us